This blog has been updated to reflect the latest industry figures.
Reviewing your performance helps you to determine which areas you can focus on and improve to help you achieve your goals.
Understanding your key business numbers and comparing these to your industry’s performance is a great place to start.
Compare yourself to your industry
The table below shows the averages across each industry for the key business numbers. Simply find the average for your country and industry, and compare them to your numbers to see how you measure up!
New Zealand
| Hair | Beauty | Hair & Beauty | Medispa | |
| Appointments | 4342 | 4847 | 5311 | 3861 |
| Rebooking rate | 47% | 46% | 44% | 44% |
| New clients | 451 | 616 | 572 | 527 |
| Retail attachment rate | 22% | 22% | 18% | 23% |
| Retail revenue | $77,410 | $85,313 | $59,728 | $179,692 |
| Online booking revenue | $64,942 | $65,470 | $62,875 | $28,296 |
| Total revenue | $439,594 | $456,068 | $496,937 | $814,902 |
Australia
| Hair | Beauty | Hair & Beauty | Medispa | |
| Completed appointments | 4117 | 4152 | 4465 | 4111 |
| Rebooking rate | 41% | 40% | 39% | 45% |
| New clients | 549 | 588 | 580 | 592 |
| Retail attachment rate | 19% | 22% | 17% | 30% |
| Retail revenue | $39,855 | $68,235 | $34,838 | $139,543 |
| Online booking revenue | $56,414 | $54,940 | $48,257 | $42,316 |
| Total revenue | $420,520 | $364,850 | $357,043 | $537,227 |
These figures are GST inclusive and were determined by Kitomba’s unique Benchmark feature in Kitomba 1. Benchmark makes it easy for you to regularly compare your business to the salons, spas or clinics in your industry.
Improve your numbers
The best part of benchmarking your business is the ability to discover where you can improve your results. See our ideas and tips to help you do just that.
Book a personalised demo to see how Kitomba’s industry focussed reporting tools can help you to better understand and grow your salon, spa or clinic.
Was this figure GST- Exclusive or Inclusive?
These figures include GST
How may staff has to be a factor in these figures. You need this to set the benchmark surely?!
Yes absolutely there are a number of factors to take into account and number of staff is one of them. These numbers are an average across all Kitomba customers, so if you’re a very small or very large salon you will expect to have different numbers. We’ve put this data together to be an indicator that can be used as a starting point for you to do further analysis of your own business. However, rebooking rate and retail attachment rate are directly comparable for any sized business. Hope this helps!