Wouldn’t you feel special if you walked into your local salon, spa or clinic and were greeted by name, taken to your seat and quickly served your favourite drink – a piping hot flat white with two sugars?
With Kitomba’s client management system designed specifically for the hair and beauty industry, from the moment each new client walks through the door, you can choose how much information you want to collect and organise it with ease to ensure each client receives highly personalised service and a great client experience.
Here’s why you should be personalising your client experience, and how Kitomba’s Client Card can help you to do it seamlessly.
Create customer loyalty
Personalising your service is key to ensuring customer loyalty, which is something we all strive for. Loyal customers are much easier to service compared to the task of finding new ones, and research has shown repeat customers tend to spend more. Customers that are loyal will happily recommend your business to others and we know that referrals are a strong form of marketing.
Using Kitomba’s customer search function you can find your client’s profile easily by name, phone number, or email address. Their Kitomba client card stores information such as:
- Contact details, so you can communicate with your clients effortlessly.
- Customised personal attributes like their preferred name, favourite drink, or if they like to talk during their service.
- See their loyalty balance and any outstanding vouchers.
- View the history of any correspondence you’ve had with the client.
- Your client’s history to date, along with any treatment notes such as colour history.
All of this information allows your staff to pick up conversations where they left off, ensure your client’s preferences are catered to, and ultimately provide a more personalised service.
Keep your client details up to date with ease
To make the process super easy, have your clients fill out their own details, or ask new and current clients to update their details via your iPad or tablet using Kitomba Forms. This saves hours of manual data entry and deciphering your clients handwriting, and shows your clients you’ve got the latest technology!
Low on time? Use Kitomba’s ‘quick view’ function in your appointments calendar. Standard details such as name and contact number can be seen via this view as well as the customised personal attributes you wish to have displayed.
Find out more about using or setting up Kitomba Forms here.
The small details matter
Perhaps you want to ensure all your clients are given their preferred reading material when they walk through the door, or you feel it’s really important that you remind your staff members when a client has an allergy. Whatever your preference is, the more you learn about your customer, the more personalised your client experience becomes.
Tailor made for your clients
One of the most useful aspects of Kitomba’s Client Card to truly personalise your service is the customisable forms. Being able to choose exactly what information you would like to receive means not only helping your clients to feel their appointment time is fully tailored to their preferences, but can also minimise any potential bottleneck issues with your staff having to repeat themselves, or take up valuable time asking questions.
You can create a range of forms to suit different aspects of your service, however some of the more personalised details you may like to determine are:
- Your client’s favourite drink or drink preferences
- Any allergies or intolerances
- A preferred name your client may have
- Whether they like to talk during their treatment, or prefer silence
Using Kitomba’s Client Card to achieve this level of personalisation ensures your clients feel important and valued, and are therefore more likely to return again and again.
Kitomba’s client management system can help you achieve the perfect client experience from the minute they walk through the door, whether they’ve been coming for years, or are first time customers.
To learn more about personalising your service, see our comprehensive Salon Client Experience Guide.
Read more:
- Create your own customised forms
- Using Kitomba 1’s Give to Client feature
- 5 ways to improve your client experience
Editor’s note: This post was originally published on 19 Nov 2015 and was updated on 17 Aug 2022 for accuracy and comprehensiveness.
