Kitomba blog

Have you ever wondered what impact your text and email marketing campaigns have on your salon’s bottom line? We analysed a year of user data to find out.

When we compared salons that use our campaign and automated marketing features with those that don’t, we saw a noticeable difference in total client spend, service spending, and the amount of appointments that get booked in a year.

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The hair and beauty industry is highly competitive, as clients have an abundance of salons, spas and clinics to choose from. It’s more important than ever to ensure your clients keep coming back and that you grow your regular client base.

Here are three ways you can improve the client experience at your salon, spa or clinic to retain more clients.

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The end of the financial year doesn’t need to be a time of stress and uncertainty. Instead, you can use it as a great opportunity to evaluate your prices and audit your salon, setting yourself up for the new financial year.

We spoke with Samara Scott-Hunter, principal mentor at Salon Rising and owner of La Sorella in the Gold Coast, where she shared her tips for getting on top of your salon’s finances and preparing for the end of the financial year. 

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Search Engine Optimisation (SEO) is a process that allows search engines, like Google and Bing, to find, read and understand your website and know when to show it to a user that’s looking for businesses similar to yours. 

For example, if you provide haircuts in Melbourne, when someone searches for “Haircut Melbourne” in Google, you want your website to feature in the list of results the searcher is shown.

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Why is perceived value so important? And what do hot girl walks have to do with client experience? Find out in Salon Rising’s latest blog where they unpack the key to creating a memorable experience for your clients.

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We’ve partnered with Salon Rising to provide a free 60 minute online masterclass on Monday 17th June 2024 at 12pm-1pm AEST / 2pm-3pm NZST to help give you the tools you need to make this End of Financial Year and beyond your best yet! 

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V for Hair and Beauty and VJ Barbers in Christchurch, New Zealand is a maximalist’s dream—bursting with colour and character everywhere you look, the popular salon has hair, beauty and barbering all under the same roof.

Owner Vicki Odgen O’Fee (right) is an incredible example of leadership and resilience in business. Embarking on her entrepreneurial journey at the age of 18, Vicki has navigated through economic recessions and major natural disasters with unwavering dedication and perseverance. Despite the challenges she’s faced, Vicki has consistently upheld the values of creating a remarkable team culture and fostering an environment of support and inspiration. 

The Kitomba team had the pleasure of speaking with Vicki about her journey and her advice to fellow business owners experiencing challenging times. Watch the video below and keep reading to hear her story. 

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Building a credible reputation in the hair and beauty industry is crucial, and with the majority of clients looking online to find their local salon, Google reviews have never been more important. 

Online reviews provide a way for clients to share their experiences, which helps improve trust and credibility. Reviews can also help put your website higher on the Google search page which increases the chances of potential clients finding you. You don’t need to be a computer whizz to take advantage of Google Reviews. So how do you get more of them?

Here are some simple, yet effective ways to get more Google reviews for your salon.

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Attracting new clients, retaining existing ones, increasing revenue, and growing your business all start with effective marketing.

As a business owner, navigating the world of marketing without formal training can be daunting. However, it’s crucial to understand the best marketing activities for your salon.

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