Kitomba blog | The latest Kitomba tips, industry news and business advice

What salon and spa owners need to know about client loyalty

10 Dec 2020 by Kitomba

Are you looking for the best methods for retaining your clients? Building your client loyalty will help to keep your clients coming back, and since the hair and beauty industry is so competitive, having a loyal client base is more important than ever.

There’s a big difference between a satisfied client and a loyal client, so this article covers why client loyalty is so important for retention, and how to turn your clients into loyal clients that refer your business and visit time and time again.

How to advertise your salon, spa or clinic online [8 steps]

8 Dec 2020 by Kirsten McHarg

Do you want to start advertising your salon online, but you don’t know where to start, what to budget, or how to ensure your ads are a success?

If you’ve put online advertising into the “too hard basket”, never fear. We asked digital marketing expert, Kirsten McHarg of Savvy Salon Marketing, for her top tips for getting started with digital advertising for salons, spas and clinics.

how to fill your appointment book for the New Year woman at salon

How to fill your salon’s appointment book for the New Year

7 Dec 2020 by Martin Lazare

The festive season is always a busy period, but how do you keep your appointment book full once all the Christmas fun is over?

Invest a few minutes now and pick one or two of these ideas to fill your salon, spa or clinic’s appointment book for 2023. They’re easy to implement and you’re sure to see results!
Continue reading…

COVID-19 New Zealand and Australia hair and beauty industry

Industry insights: COVID-19 impact on the hair and beauty industry in New Zealand and Australia

3 Dec 2020 by Kitomba

Wondering what impact COVID-19 has had on the hair and beauty industry in New Zealand and Australia? We dove deep into the data to find out.

We sourced data about the hair and beauty industry from Kitomba Benchmark, a feature of Kitomba Salon and Spa Software that compiles and compares anonymous data from across the industry so you know where your business stands. Historical data from 2016 to 2019 was also used, and we compared Q3 2020 with Q3 2019.

The result? An insight into the effects of lockdowns in both New Zealand and Australia, and predictions and opportunities for the future.

Improve your business with these numbers

The best metrics for growing your salon, spa or clinic (KPIs)

2 Dec 2020 by Kitomba

Are you looking to take your business to the next level? There are some key business numbers you should keep track of and know how to improve.

Here are the best metrics for growing your salon, spa or clinic, which can be used as key performance indicators (KPIs) for your business.

8 ways to make your salon, spa or clinic more profitable this Christmas

23 Nov 2020 by Kitomba

The Christmas season is upon us! It’s the busiest time of the year for the hair and beauty industry and a great opportunity for a big revenue boost.

In fact, our data shows that revenue increases by over 10% in New Zealand and Australian salons, spas and clinics between the months of October and December!

The lead up to Christmas is hectic, but with a touch of preparation you can make this busy holiday season as enjoyable and profitable as possible.

Success story: Studio 31

20 Nov 2020 by Kitomba

We recently stopped by Studio 31 in Palmerston North to see Manager Kaaren Whale and her team. We spoke about what has made the salon so successful and unique, what’s helping them to deliver an exceptional client experience, and their tips for other business owners.

Watch Studio 31’s story in this short video, and read the full interview below.

Send forms to your clients to complete before their appointment

17 Nov 2020 by Kitomba

Now you can send customised digital forms by email or sms – allowing your clients to complete their forms whenever and wherever they choose, while reducing visit times, waiting room contact and the use of shared devices. Continue reading…

5 reasons why your salon needs online booking

12 Nov 2020 by Kitomba

Curious about the benefits of online booking for the hair and beauty industry? Online booking is becoming an expectation for clients and the norm for businesses. The convenience it offers clients, as well as the value it offers salons, spas and clinics has seen it grow in popularity as more people buy products and book services online.

Here are five reasons why you need online booking for your salon, spa or clinic.

The best marketing channels for salons, spas and clinics

6 Nov 2020 by Kitomba

Salon, spa and clinic owners wear many hats – and marketing is one of them. With so many different channels to choose from, from social media to traditional advertising, it can be difficult to decide which ones to focus your efforts on, and what to put aside.

To get you started on the path to success, this guide covers the most effective types of marketing channels and activities for salons, spas and clinics, and our top tips for choosing the best marketing tactics for your business.