One of the worst fates that can befall your salon, spa or clinic is to become a commodity – being just another hair and beauty business that’s no different from those down the road. It’s important to have a point of difference in your business. Be a voice, not an echo.
The client rebooking rate of a salon, spa or clinic is an important metric for business performance because rebooking is a way of securing future revenue by maximising the potential of your client base.
But what’s the industry average for rebooking in New Zealand and Australia, and how can you improve it in your own business?
We analysed data from the hair and beauty industry to find out.
What makes an award-winning salon? We visited Vivo Chancery Square in Auckland CBD, winners of New Zealand Hair Salon of the Year at The Industry Awards 2020, to find out the secret to their success.
We spoke with Peter Emery, Salon Manager at Vivo Chancery Square, his second in command, Cowan Wyatt of Vivo Hair and Skin Clinics. Find out what they had to say about their New Zealand Hair Salon of the Year win by watching the video, and read their recipe for success below.
Repeat Appointments makes it easy to create multiple appointments in just a few clicks. It’s perfect for booking in all the visits required to complete a treatment plan, or for booking your regular clients in for a whole year of appointments. Whether you need to make five appointments or 50, you can do it all in Kitomba 1. Continue reading…
Are you looking for the best way to market your salon, spa or clinic online in minimal time, for free?
It’s hard to find time for marketing as a salon, spa or clinic owner. You’re running a full column of clients, looking after your team and trying to find time to keep clients coming through the door. Often you haven’t got the time or resources to invest in advanced marketing techniques or platforms.
That’s why we asked Stevee Devonda, Marketing Manager at Iron and Ivy Hair and Beauty in Queenstown, for his top tips for salon owners to market their business effectively online, without needing to invest a lot of time or money.
Did you know that most businesses that focus on providing a great client experience make more money? That’s just one of the reasons why you should be focusing on creating an exceptional client experience in your salon, spa or clinic.
Continue reading…
We recently visited Samantha Jones and her team at Ms Monaco Hair Society on the Sunshine Coast in Australia. The salon has only been in business for two years and is already making waves in Queensland, so we asked Samantha what has made the salon so successful.
After 17 years at Kitomba, including the last three years as CEO, Kitomba co-founder Al Quinn will be leaving the company at the end of the year.
We’re so excited to announce that Mike Henton has been chosen as his successor. Mike has over 15 years of experience in the software industry, most recently working within the health and leisure sector. Mike said, Continue reading…
As an owner of a salon, spa or clinic, it’s important to have your finger on the pulse of what’s happening in your business – and reporting is an essential tool for finding this out.
However, with so many different reports available, it can be difficult to decide which reports to run in order to gain the valuable insights you need to be able to make informed decisions for the future.
That’s why we’ve put together a list of the five essential reports for salons, spas and clinics, which are available using Kitomba Salon and Spa Software. These reports will help to provide you with a snapshot of your business performance, as well as projections for the future.
Are you thinking about doing digital advertising for your salon, spa or clinic? Online advertising is becoming increasingly popular for its affordability and ability to easily reach your target audience. However, you’re probably wondering whether it’s worth your time and investment.
To help you decide whether or not to advertise online, we asked salon digital marketing expert, Kirsten McHarg of Savvy Salon Marketing, what the key benefits of digital advertising are for salons, spas and clinics.
