Kitomba blog | The latest Kitomba tips, industry news and business advice

How to create an effective referral programme for your salon, spa or clinic

How to create an impactful referral programme for your salon, spa or clinic

5 May 2021 by Kitomba

Client referral programmes have been a part of the hair and beauty marketing landscape for a long time, but it can be discouraging if you’ve tried running a referral scheme and you’re not getting many referrals.

While we can’t expect to get referrals immediately after launching a referral programme, there are things we can do to ensure they’re as effective as possible, which we cover in this blog. Continue reading…

Beautiful hair products on display in salon

Industry insights: Retail statistics for the hair and beauty industry

23 Apr 2021 by Kitomba

The hair and beauty industries in New Zealand and Australia experienced pent-up demand for services and retail in 2020 after lockdowns. Some were even able to pivot quickly to selling retail online while their businesses remained closed. Continue reading…

Redeeming vouchers in Kitomba 1

12 Apr 2021 by Kitomba

Kitomba 1 Vouchers are an accepted payment type in Kitomba 1 Point-of-Sale, so you can redeem vouchers from anywhere in your salon, spa or clinic.

Vouchers offer an excellent way for your clients to gift or pay for products and services, often at a discount or a special bundle price. Allowing your business to instantly improve cash flow as you receive the revenue from the sale immediately, meaning you don’t have to wait to get paid!

6 signs you need to hire a salon business coach

26 Mar 2021 by Janelle Kee-Sue

Running a business is hard work – especially if you’re a salon, spa or clinic owner who works in your business as well as on your business. It’s only natural to reach a point where you’re asking yourself “where to from here?” and wondering what you should do next in order to take your business to the next level and maximise your potential (and profits).

average client revisit period nz au hair and beauty industries

Industry insights: Average client revisit period for the hair and beauty industry

24 Mar 2021 by Kitomba

The average revisit period for hair and beauty in both New Zealand and Australia has remained stable over the past few years, but increased considerably due to lockdown restrictions in Q2 2020.

We looked into the data to find out what the average revisit periods are for the hair and beauty industries in both New Zealand and Australia, and have provided tips for reducing your own revisit period to help increase your revenue.

Online Booking update: Customisable Deposits!

15 Mar 2021 by Kitomba

You can now customise your deposit settings for individual packages and services.

This means that while most online bookings will still use your default deposit setting, you have the ability to change the deposit settings for individual services and packages to suit your needs:

Make deposits higher or lower than the default setting
Charge full payment up front when required
Allow some services to be booked without paying a deposit

5 client metrics you should be measuring and how to improve them

15 Mar 2021 by Kitomba

It’s tempting to put all your efforts into getting new clients to walk through the door of your salon, spa or clinic, but ask yourself this: are you maximising the potential of the clients already walking in?

Acquiring new clients is considerably more expensive than keeping the clients you already have, so it’s in your best interests as a hair and beauty business owner to keep your client base happy, loyal, and visiting more frequently.

New: Appointment cancellation period changes

11 Mar 2021 by Kitomba

A cancelled appointment can mean lost revenue if you don’t have enough time to fill it, so we’ve added an extra option to the appointment cancellation times in Kitomba 1. You can now choose to allow clients to cancel either 24 or 48 hours before their appointment, or not allow cancellations at all. Continue reading…

Double Booking report in Kitomba 1

9 Mar 2021 by Kitomba

Good news! Our latest report lets you see any time your staff or rooms have been double booked, so you can easily make necessary changes ahead of time.

The report gives you the option to navigate directly to the conflicting appointments, allowing you to quickly make the changes required. Continue reading…

How to do email marketing for your salon in 5 steps

8 Mar 2021 by Paul Gray

Are you finding it difficult to get clients through your door? Email marketing could be the answer you’re looking for.

In today’s competitive salon and spa market, you have to find ways to “cut through the noise” as consumers are bombarded everyday with tonnes of messages.