Kitomba blog

Mother’s Day provides the perfect opportunity to do some great marketing and provide your customers with some ideal Mother’s Day offers. Here’s how to run a successful Mother’s Day marketing campaign.

Give yourself plenty of time

Not giving yourself enough time to prepare for Mother’s Day can lead to last-minute decisions, average campaigns and disappointing results. So giving yourself a good head start is key to the success of a Mother’s Day marketing campaign.

We suggest starting at least a month in advance in order to plan, create and promote your campaign.

Decide on a campaign

It’s a good idea to start with a brainstorm. You can do some research or get your team together to generate ideas.

If you’re not sure what your Mother’s Day campaign should be, here are a few ideas:

• Bundle your services and retail products to create the perfect Mother’s Day gift. For example, mother-daughter pampering treatments. Creating a package in Kitomba is really easy!
• Offer a free conditioning treatment with every haircut or a head massage with each facial to each Mum that visits.
• Create beautiful retail gift packs or gift vouchers wrapped in a box with a ribbon! It’s a handy gift idea for your clients who aren’t sure what to get for their Mum.

Start preparing

Depending on what you choose, there will be some things you need to prepare before Mother’s Day:

• Get to work packaging gifts or having some beautiful gift vouchers printed.
• Set up online gift vouchers so that it’s easy for your clients to purchase them on your website. Watch this video to see how quick it is to set this up.
• Think about if you need any posters or flyers printed, or social media posts created.
• Decide if you’ll decorate your salon, spa or clinic and buy some pretty decorations.
• Get your team on board so they know what’s happening and are ready to promote it to clients.

Promote your campaign

Most importantly you need to promote your Mother’s Day offer:

• Email: Use MailChimp or Kmail to tell your clients about your Mother’s Day promotion. Don’t forget to include a clear call to action like a link to Online Booking.
• Text: Use our Text campaigns feature in Kitomba 1 to send your clients a personalised Mother’s Day text.
• Social: Connect with your clients across all your social media platforms. Be sure to use a great Mother’s Day image to capture their attention.
• In-salon: Let everyone know about your Mother’s Day offer by displaying posters or your promotion in a photo frame, or create a window display.

We hope this helps you to have your most successful Mother’s Day yet!

Editor’s note: This article was originally published on 7 April 2016 and has been completely updated for relevance and comprehensiveness.