Valentine’s Day is a fantastic opportunity to attract new clients for your salon, spa or clinic and increase profits. Here are our top marketing ideas and tips to help you make the most of the day!
Before you decide what marketing you’ll do for Valentine’s Day, it’s important to set goals that will help you measure your success.
You should think about:
Financial goals: Such as your dollar sales, profit or return on investment.
Marketing goals: What are your unit sales, levels of satisfaction or uptake of a promotion/special offer.
Client goals: For example, your reactivation of lapsed clients, number of new clients or rebooking rate percentage.
If you need help with this, check out our marketing guide.
1. Create Valentine’s Day packages
Bundle your services and retail to entice your clients into trying something new – or create the perfect ‘package’ gift for Valentine’s Day. Promote these to your current and new clients in-store, on your website, through an email marketing campaign or on social media and in your front window!
2. Wish your clients a Happy Valentine’s Day
Send your clients a Valentine’s Day email or SMS text message with a special offer, promotion or gift suggestions. It lets your clients know you’re thinking of them and encourages them to book in or purchase gifts with you.
3. Promote gift vouchers
Vouchers can be a real money-maker! Ensure you’ve set up Online Voucher Sales on your Online Booking site so your clients can purchase vouchers for their loved ones easily.
If your clients like printed vouchers, make them beautiful by presenting them in gift boxes or with ribbons. Promote it at your reception with a poster sitting on the desk, and make it a point of conversation when you check your clients out.
If you don’t have a designed voucher yet, you can use free online tools like Canva and Pixlr, which are easy to use and provide a range of free templates.
4. Get in touch with non-retained clients
Using Valentine’s Day as an opportunity to reconnect with your non-retained clients to let them know you miss them. You can use your Client Retention report in Kitomba to identify clients who haven’t returned in a certain number of months, and then create a personalised message template to tell them about your promotion, gifts and vouchers.
5. Upsell services and packages
Chat to your clients about their Valentine’s Day plans when they visit to upsell services and retail products to gift to their significant other or treat themselves!
Whether it’s a special conditioning treatment followed by a beautiful blowout to help them look and feel their best, or booking in an indulgent couple’s massage to gift to their loved one; there are plenty of opportunities to upsell for Valentine’s Day.
6. Spread the love on social
Remember to use Facebook, Instagram and other social media platforms to wish your followers a happy Valentine’s Day and promote any offers and promotions. You could even run a ‘tag to win’ competition on social media where people need to tag their Valentine and follow your business to be in to win a special Valentine’s Day treat with your salon, spa or clinic.
To find out more about effectively promoting your business on social, read 5 top social media tips for salons, spas and clinics and learn How to build your salon, spa or clinic’s brand on social media.
Discover more ideas for promoting your salon, spa or clinic
Now that you know how to make the most of Valentine’s Day at your salon, spa or clinic, it’s essential to keep the ball rolling! Keep your business on track with a strategic marketing plan, and find out expert tips and ideas for marketing your business this year with our ultimate marketing guide for salons, spas and clinics.
Read next:
- How to sell more online gift vouchers for your salon, spa or clinic
- The best marketing channels for salons, spas and clinics
- The top 10 client messages you could automate now
Editor’s note: This article was originally published on 24 January 2019 and has been updated for relevance and comprehensiveness.
