I think we all agree that client loyalty is important! Here’s a few numbers as to why:
- The cost of keeping an existing client is 10% of the cost of acquiring a new one.
- Loyal clients are 70% more likely to share your business with others.
- You’ve got a 60-70% chance of successfully up-selling retail products or services to your current clients. That’s compared to a 5-20% chance with new ones.
So here’s how you can boost client loyalty with Kitomba:
Kitomba’s loyalty system rewards your customers for the money they spend with you and makes them want to come back. It’s easy! Simply set up your clients to earn Kitomba Loyalty Dollars when they spend money on services and retail. Best of all it’s customisable so you can make it work specifically for your business and clients. You choose:
- How many Kitomba Dollars your clients earn
- How long clients Kitomba Dollars are valid before they expire
- How your clients can redeem their Kitomba Dollars
- How many they need to have before they can redeem their reward
Kitomba loyalty enhancements
Whether you use loyalty or not, we’ve got some exciting news! We’ve developed some cool new loyalty features for you and your clients! Here are the details:
Loyalty balance in Online Booking
When it comes to loyalty programs, one of the keys to success is giving your clients something tangible. Being able to visually see their dollars add up is a great way to continuously show that they’re being rewarded. It also ensures they’re excited to return as they’ll receive something valuable for their loyalty.
That’s why we’re adding clients loyalty balance to Online Booking! Now when your clients log into Online Booking they’ll be able to:
- View their loyalty balance
- See their appointments
- Book new appointments
- Upload and view photos
- Check your opening hours
- See your business blurb
- View your contact details
If you don’t want your clients to see their balance in Online Booking, you can turn this functionality off in settings.
Not using Online Booking? On average Kitomba customers are making $3,500 a month with Online Booking*, so why not see what it can do for your business?
Loyalty visibility in Kitomba 1
Don’t get stuck in the salon! With Kitomba 1 you can see loyalty (and all our other features) on any device, from wherever you are.
Client records
View your clients loyalty balance in their Kitomba 1 Client Card.
New reporting
View client loyalty balances and loyalty earned, redeemed and expired with our new Kitomba 1 report ‘Loyalty Balance’.
Loyalty marketing
We’ve added a new loyalty filter so you can run even more targeted marketing campaigns. Now you can send a MailChimp campaign to your clients to:
- Let them know if their Kitomba Loyalty Dollars are about to expire
- Update them on their loyalty balance
- Inform clients that they’re close to reaching their reward
Remember, it’s important to send specific messages to targeted groups of people because the more relevant your message, the more likely your clients are to read it.
For tips on Kitomba 1 Campaign Marketing with MailChimp, check out our blog and Knowledge base.
If you’re interested in creating your own loyalty program in Kitomba, see our support guide for tips!
*Average dollar value across 700 salons in April & May 2016.
