Do you find as a salon owner that you want to send more marketing messages to your clients that are tailored to their needs, but you can’t seem to find the time?
Time is one of the most precious things and it’s important to spend it wisely. With automated marketing, you can save yourself time, bring in more revenue and build a more personal relationship with your clients.
How does Everyday Marketing work?
Everyday Marketing in Kitomba is something you can “set and forget” – the system looks at your clients and sees who matches the rules you set (e.g. a client who hasn’t rebooked in 5 weeks) and then automatically sends your client a message without you having to lift a finger.
Some examples of the types of automated messages you can send to clients are:
- Rebooking reminders.
- Product replacement reminders.
- Birthday celebration messages.
- Share after-care instructions.
- Thank clients for a referral and more!
What are the benefits of using Everyday Marketing?
Build client relationships automatically
Your client experience is integral to perfecting the journey a client takes from the time they hear your business’s name and look you up online, to even after they have visited, if you want to convert them into a regular client.
Using automated marketing and personalising the message can impress new clients and make you stand out from other salons, spas and clinics.
With Kitomba Everyday Marketing, you can automatically send messages for things like:
- One day after a client’s first appointment, so you can ask them how their experience was.
- Happy Birthday messages.
- Product purchase reminders.
- Service after-care instructions.
Boost revenue
Using automated marketing at important points in a client’s journey can help generate more revenue for your business.
Kitomba can automatically generate messages for things like:
- Five weeks after a client has visited but hasn’t rebooked, so you can remind them to book in to maintain the best results.
- Three months after a client purchases a specific product, you can prompt them to buy a replacement as they are about to run out.
These are two great examples of times in a client’s journey when you can reconnect with them automatically and prompt them to take action to rebook or purchase a refill. This will boost your client revisit rate and retail sales figures, increasing your revenue!
Reduce admin and save time
Setting up automated messages is a great way to reduce the amount of admin time for you and your team. It also shifts away the stress of staying connected to your clients.
You can personalise these messages with things like the client’s name so each message you send feels personal.
Free eBook: Automated marketing
Learn everything you need to know about automating client messages for your business with our free eBook, which includes ready-to-use email and text templates and checklists.
Inside you’ll find:
- A comprehensive guide on how you can implement automated marketing at your salon, spa or clinic.
- Expert help on how to craft the perfect message.
- Free templates you can customise and use for your business.
