We all strive to create loyal clients. The type of client who visits you without fail every six weeks for their facial or the client who books with Sarah every time because she has always done her nails. 

That’s because loyal clients are much easier to service, they tend to buy more and most importantly, you have regular guaranteed income. That is of course, a dream client!

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Mother’s Day provides the perfect opportunity to do some great marketing and provide your customers with some ideal Mother’s Day offers. Here’s how to run a successful Mother’s Day marketing campaign.

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Do you know how successful your hair or beauty business really is? How do you measure that success?

In reality there are probably few salon or spa businesses that have a solid, measured approach to determining their success, and not doing so can make a huge difference to your bottom line and potential growth.

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Winter’s well and truly set in, so getting your clients to leave their nice warm homes to come and visit you isn’t an easy task! So we’ve come up with five tips on how to get your clients through the door this winter:
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This blog was updated on 19 December 2018.

We all want to be successful, and setting goals is a huge component of long-term success, as research shows a direct link between goals and enhanced performance in business.  Continue reading…

Purchased in 2012 by Facebook, Instagram a photo-sharing service, has kept mostly free of advertising allowing only a handful of big brands to place commercial messages. Fast forward a few years and now any brand across 30 countries can advertise on Instagram. So here’s everything you need to know to start using Instagram to promote your business! Continue reading…